Email Marketing
Develop a bond with your clients and understand their needs.
Email Marketing is a technology tool that can be used independently to attract new clients and develop your understanding of what they prefer, or it can be used as one component of a comprehensive Client Relationship Management (CRM) program.
The use of Email and other digital marketing tools can help your company to identify and target potential clients and generate leads for the sales team. A key marketing capability in the digital realm is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenue.
A successful email program will include lead generation and management, business processes to track email campaigns, and measure their performance, and technology systems that allow you to create and send your email campaigns.
To understand the thought process behind Email marketing, it is important to understand CRM, which is a forward thinking strategy for managing your company’s interactions with your clients, customers, and sales prospects.
CRM helps you to work with your current and potential clients in a way that helps your sales activities evolve and expand as your understanding about your client’s desires and needs evolve and expand.
The overall goals of an Email Marketing program are similar to a CRM program which is to;
- Identify, attract, and win new clients,
- Nurture and retain clients that the company already has,
- Entice former clients back into the fold, and
- Reduce the costs of marketing and client service.
The successful development, implementation, use and support of an Email Marketing program can provide a significant advantage to your organization.
We specialize in;
- Lead Development and Management
- Email Marketing System Specification and Implementation
- Email Marketing Business Process Development
