Client Relationship Management
Build a strong relationship with your clients, customers, and sales prospects.
Client Relationship Management (CRM) is a forward thinking strategy for managing your company’s interactions with your clients, customers, and sales prospects.
CRM helps you to work with your current and potential clients in a way that helps your sales activities evolve and expand as your understanding about your client’s desires and needs evolve and expand.
You may implement any number of manual or technology tools that will help you to organize, automate, and synchronize your business processes to the needs of your clients.
The overall goals of a CRM program are to;
- Identify, attract, and win new clients,
- Nurture and retain clients that the company already has,
- Entice former clients back into the fold, and
- Reduce the costs of marketing and client service.
The successful development, implementation, use and support of a CRM program can provide a significant advantage to your organization.
CRM can be extremely useful in assisting you to build and maintain a strong business reputation with your clients.
Email Marketing is one technology tool that can be used independently to attract new clients and develop your understanding of what they prefer, or it can be used as one component of a comprehensive CRM program.
The use of Email and other digital marketing tools can help your company to identify and target potential clients and generate leads for the sales team. A key marketing capability in the digital realm is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenue.
Your company’s Internet Presence which includes your website as well as online social media sites such as Twitter, LinkedIn, Facebook and Google Plus are amplifying the voice of people in the marketplace and are having profound and far-reaching effects on the ways in which people buy.
In a web-focused marketing CRM program, your organization can create and track specific web activities that help develop the client relationship. These activities may include free downloads, online video content, and online web presentation.
Customers can now research companies online and then ask for recommendations through social media channels, they are able to share opinions and experiences on companies, products and services. As social media is not as widely moderated or censored as mainstream media, individuals can say anything they want about a company or brand, positive or negative. A properly managed Social Media policy is an effective component of a successful CRM program.
A well designed CRM program will include a review of your company’s Internet Presence and include maximizing the opportunities that are available over the Internet.
Search Engine Optimization (SEO) marketing has increasingly become an important tool for attracting new clients to your business. With proper presentation of the content on your website, you can ensure that the search engines will display your website prominently when Internet searchers enter specific identifying words and terms that suggest that they might be interested in your products or services.
SEO marketing also includes online advertising, linking with other websites and working within the online community to maximize your opportunities for exposure and discovery by new clients.
We specialize in;
- CRM Program Development and Implementation
- Email Marketing
- Internet Presence
- SEO Marketing
