Social Media
Regardless of the type of industry that you are in, your Internet Presence can be an essential component of your long term success.
The online community offers an array of opportunities for you to interact with your customers, but where do you start? We have found because of its overwhelming popularity in the world of Social Media, that Facebook provides an impressive Return On Investment for businesses who use it effectively.
We can help you with our Facebook Setup and Monthly Management service and along with our Facebook Advertising expertise, we can help you to engage your clients and drive your sales with measurable results because we provide the unique and compelling marketing creation and concept to brand your presence and make people “Like” you and buy your product or service.
Facebook Fan Page Setup
We begin by putting our creative team to work to develop and recommend engaging and compelling images for each element shown below with signature work for you and with the proper research to provide you with a presence and social impact. We apply our marketing sense and testing and research of what works and Creative so that your page is “signature”.
Facebook Page Elements
We will then recommend to you the most appropriate way to use the Custom Tabs to link back to the product(s) and the website that are key to driving the sale as well as Call-to-Action that makes those want to do Business with you and “Like” you, and network to others about your products.
Monthly Status Posting
After launching your new Business Fan Page, we follow posting and engagement best practices a we start the conversations that spread throughout Facebook by writing compelling status posts that are designed to engage and stimulate the discussion about the need for your products that customers should be aware of including – news – events – your products – interactive polls and links.
We recommend Facebook Only discounts and other programs as well as using content from your website, related online materials and writing unique fresh content based on facts.
Facebook Advertising
We will develop, implement, and maintain up to 2 unique and/or ongoing Campaigns monthly that are directly targeting the ideal markets for your business.
This service includes daily monitoring of each Ad to ensure that they are performing as desired. Analytics are provided on an ongoing basis that reflects the activity that we are generating.
If you are considering building a new website, or enhancing your existing website to maximize your online opportunities, and you would like a better understanding of “how” and “if” social media sites such as Facebook, Twitter, and Linkedin can benefit your organization, please use the link on the right hand side of this webpage, to contact us and schedule a free telephone consultation.
Social Media Marketing – How To
To begin you will want to familiarize yourself with the social media world. While Facebook is not the only social media site worthy of focus, it continues to be a leader in the social media space and continues to gain momentum, so for the purpose of this discussion thread, we will focus on getting started there. Once you master Facebook and the concepts behind its use, you will be in a solid position to investigate other sites such as Twitter, Pinterest, and Linkedin.
We are seeing a shift in the online community of people who no longer start with the typical search engines such as Google and Yahoo, rather many now go directly to Facebook as their first stop to begin to search for people, places, company’s, and information online. For this reason, many organizations consider their Facebook Fan Page to be their primary online web point of contact with their customers, and their website to be a secondary point of contact. There are even some organizations that don’t have a website at all, and rely solely on their Facebook page(s) for their company online presence.
Facebook has many online videos and “how to” documents available to help you to understand how others are successfully using the site, and how you might leverage the site to grow your business. You can visit them at (Facebook For Business).
To further familiarize yourself with how Facebook might work for you, it is helpful to visit the Facebook site and search for other company’s in your industry. Check out their Fan Page, notice the number of “Likes” that they have. Realize that each “Like” represents a person who allows the company’s Facebook posts to appear on their home page, making that company’s posts visible to all of their friends.
Presently the average number of friends that each Facebook profile has is 130. So, imagine if each Facebook “Like” represents one person with 130 friends, and your company has 20,000 likes. Each time you post a comment onto your Fan Page, you would be communicating with 2.6Million viewers.
Let’s say you are a small local business with only 130 likes, each time you would post to your Fan Page you would have 16,900 viewers, or should we say 16,770 potential new customers (assuming that the 130 likes are already customers).
